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Designed, not generated.

We build websites, apps and internal tools around the business, not around a template. Architecture and design first. Then senior specialists execute. Watchman saved €650/month with their own booking system. MOSJ got a wholesale portal without an expensive Shopify plan. &C moved 13,000 articles to one platform.

Sound familiar?

  • Websites that look fine but slow down or break under pressure

  • Sites that look like they came from the same prompt

  • Agencies selling everyone the same template

  • Building before anyone decided what the product must do

  • Subscriptions that cost more than they earn you

  • Business rules that do not fit any standard package

What you get

Systems we have shipped with

Webshops, accounting, CRM and reporting tools we have wired in production. Not a partner list, real integrations from real projects.

Think first. Then live.

See how it works for

We write the rules before we write the software. Who logs in, what they may do, which systems must connect. Then we build against that.

Understand

Who logs in, what they may do

Users, business rules and the systems that must connect. How the work actually happens today.

MOSJ needed wholesale prices without an expensive Shopify plan. Watchman needed lesson credits and no-show rules their old system could not handle.

  • Users, flows and business rules written down
  • Systems that have to connect
  • What success looks like for the first version
Architecture

Rules, access, connections

We decide the data model, access and which systems sit underneath. Then you get a fixed proposal.

The architecture is the product. Payments, login and wholesale rules are designed here, not discovered in week three.

  • Architecture for users, rules and connections
  • Fixed proposal with price
  • Launch date agreed
Build

Portal on real data

Portal or app built against that architecture. Payments, login and connections on real use.

MOSJ got a wholesale portal in two weeks. Watchman went from first version in five days to live booking in fourteen, Moneybird connected, works on every phone.

  • Working portal or app against the agreed rules
  • Login, payments and connections working
  • Built around your real process
Validate

Check the rules on real work

You run the portal as your team would. We check it against the rules we wrote. Gaps get closed. The product does not get redesigned on feedback rounds.

If a wholesale price or a no-show rule is wrong, that is a miss against the architecture. We fix that. We do not keep adjusting until it feels right.

  • Flows checked against the written rules
  • Gaps closed before go-live
  • Your confirmation that the criteria are met
Ship

Live product, yours

The product runs. Add user groups, automation or channels later if you need them.

You own the code completely. We can add countries, admin tools or phone features, but you are not locked in.

  • Live app with documentation
  • Code and hosting handover
  • Optional maintenance and expansion

Investment

5-14 business days typical

Custom Product Builds

We build websites, apps and internal tools around the business, not around a template. Architecture and design first. Then senior specialists execute. Watchman saved €650/month with their own booking system. MOSJ got a wholesale portal without an expensive Shopify plan. &C moved 13,000 articles to one platform.

From €4,000

Outcomes

  • Software that is completely yours

  • Experienced people from decision to launch

  • Fixed packages from €4,000

  • Usually ready within 1-2 weeks once the direction is clear

Real projects. Real numbers.

Edge, MOSJ, Watchman Gym. What we shipped, how fast, and what it cost. Fixed price, code with the client.

Frequently asked questions

What tools do you build with?

Usually Next.js, Shopify, Storyblok or what you already have. We pick what fits the job after we understand the architecture.

How is this different from a quick prototype?

A prototype proves one thing. A full build is ready to go live: payments, connections to other systems, and room to grow — against an architecture we already decided.

What does a typical build cost?

Focused portals and apps often cost €4,000-€7,500 and take 2-4 weeks. Bigger platform moves with lots of content usually run €15,000-€40,000.

Do I own the code?

Yes. The code, hosting setup and documentation are yours on delivery. Maintenance with us is optional.

Which process costs your team the most time right now?

Name it in one message. We work out what it currently costs you in licences and manual work, and tell you honestly whether building is worth it. From €2,500, and if it does not work, you do not pay.