Custom work is affordable again.
You already pay for custom software. You just don’t own it. Built by senior specialists, scoped and overseen by the person who led Data & AI at Triple for Heineken, Pfizer and Shell.
AI can make production cheap. It can’t make bad decisions good.
AI explains the price. The senior who scopes and builds explains the result. And the code is yours afterwards.
The person who scopes it, builds it.
At a large agency you talk to an account manager while someone you never meet does the building. Here you talk to the senior doing the work. Design, engineering, data or commerce: whoever scopes your problem also builds it. No handover to a junior.
Daniel de Vos, previously Executive Director Data & AI at Triple for Heineken, Pfizer, Disney and Shell, oversees scope and quality on every project. The team does the work, joined by established partner agencies when a project grows. That team stays in place, even when he is out for a week. You keep one point of contact, one fixed price and, at the end, software you own.
Small team. Serious specialists. Less overhead.
You own the code. No lock-in.
Think first. Build fast.
Designed, not generated
If it does not work, you do not pay
Established partner agencies for large projects
We connect, we measure, we build.
13,000 products. Synced with Sage every day.
Edge Food Equipment
Shopify B2B. Without Shopify Plus.
MOSJ Atelier
13,000 articles migrated into a new platform.
&C · andc.tv
€650/month SaaS replaced by software they own.
Watchman Gym
A small core. A large network.
Senior specialists in design, engineering, data and commerce, joined by established partner agencies when a project needs more people. Founded by Daniel de Vos, previously Executive Director Data & AI at Triple, with work for Heineken, Pfizer, Disney, Shell, Ajax and citizenM. He oversees scope and quality; the work is done by the team the project needs. The person thinking about the problem stays close to the person solving it.
Enterprise experience on the scope. A team that stays. No agency layers.
- Data specialists
- UX/UI designers
- Developers
- Consultants
Hypersolid, blablabuild and Wildcard Agency are established partners, not freelancers of the moment. On larger projects they bring capacity and specialism. You keep one point of contact and one scope.
Five steps. Think first. Then live.
We speed up the work. Not the thinking.
Understand
Business, customer, systems and constraints.
Decide
Scope, architecture, design direction and success criteria.
Build
Senior specialists execute with AI acceleration.
Connect
Integrate with the systems around the product.
Ship
Production-ready, documented and owned by the client.
Start with the hardest part.
Fixed price, known up front, code you own. You pay for expertise and outcomes. Not agency overhead.
START
One connection or tool that causes the most manual work right now. Live within 3 working days, with real data, ready for production.
BUILD
A finished system in 2 to 4 weeks. For example a client portal, inventory sync or internal dashboard.
PLATFORM
Multiple systems, multiple user groups, multiple teams. Here we scale with our network.
Frequently asked questions
Plain answers on price, ownership, maintenance and whether this lasts.
Why is custom work affordable again?
Custom work used to take months. Now it often takes weeks, because AI speeds up the build. Thinking, scoping and testing still take a senior, and we pass the time saving on. The result is usually cheaper than the SaaS you already pay for: Watchman Gym replaced €650 a month, MOSJ avoided a €3,500 a month Shopify Plus licence. You are already paying for custom software. Now you get to own it.
Do I get the code?
Yes. On delivery, in your account, with documentation. No extra fee.
Can my team work with this?
Yes. We build around how your team actually works. Your people can use it from day one. Documentation is included. Need a change later? Any developer can pick it up, or we stay on.
Who maintains this in three years?
You, us, or someone else. The code is yours, with clear documentation, built on common technology any developer can work with. That is the difference with a subscription: one supplier can stop, double the price, or remove a feature you rely on.
Will this still work in two years?
We use common technology. You own the code. You are not stuck with one supplier. When something needs to change later, you are not waiting on their product roadmap or paying rising licence fees.
What if my project is too big for a small studio?
We bring in senior specialists and our established partner agencies (Hypersolid, blablabuild, Wildcard Agency) when needed. You still have one contact person and one fixed price. Scale is not new to us: before Alt F Awesome, Daniel led Data & AI at Triple for Heineken, Pfizer, Disney and Shell. And the project does not hang on one person: he oversees the scope, the team does the work and stays in place.
Which process costs your team the most time right now?
Name it in one message. We work out what it currently costs you in licences and manual work, and tell you honestly whether building is worth it. From €2,500, and if it does not work, you do not pay.