FM Group
Reliable data for better e-commerce decisions
The team did not trust its reports or know which marketing spend paid off. We rebuilt the measurement setup first, so every decision is based on reliable numbers. We then improved speed, privacy compliance and visibility in search and AI tools.
Ongoing
Partnership
6
Focus areas
4
Result pillars
6
Tech disciplines
The challenge
Several brands used dashboards with conflicting numbers. Marketing spend was hard to justify and privacy rules added more risk. Without reliable data, every improvement was a guess.
Our approach
We agreed on what to measure, rebuilt the tracking and added automatic checks before numbers reach a dashboard. We then linked speed improvements to revenue and made the brands easier to find in search engines and AI tools.
Results
- Measurement layer the team actually trusts
- Ad and SEO decisions backed by validated data
- Clear rules for privacy and data quality
- Speed improvements linked to revenue, not surface-level metrics
- Discussions now about decisions, not about the numbers
What we delivered
- Performance optimization for e-commerce
- Data-driven e-commerce strategy and execution
- Data governance framework
- GDPR compliance and privacy consultancy
- Measurement plan and tracking implementation
- GEO/AEO optimization
Technology
Performance Optimization, Analytics & Measurement, Data Governance, GDPR, GEO/AEO, E-commerce
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