Edge Food Equipment
E-commerce platform connected to Sage
13,000
Products synced daily via Autoquotes API
2
Weeks delivery
16+
Hours of manual B2B order handling saved per week
7+
B2B portals live
The challenge
Product data moved between Sage and the online store through exports. B2B customers waited for their own catalogues and every order needed manual work. Other suppliers estimated at least three months.
Our approach
We mapped how product and order data moves between Sage ERP and Shopify Plus. Azure now keeps that data clean and up to date. We also built dedicated portals for more than seven customers, each with its own catalogue, prices, payment terms and ordering process.
Results
- Reliable connection live in two weeks, not three months
- More than 16 hours of manual B2B order work saved each week
- 13,000 products synced daily via Autoquotes API
- B2B portals live for more than seven customers with their own prices
- No exports, duplicate entry or spreadsheets in between
- Fixed scope, one price upfront
Alt F Awesome took us from an idea to a fully running online store with 13,000 products synced daily through the Autoquotes API.
What we delivered
- Shopify Plus e-commerce platform
- Sage ERP integration and data sync
- Azure data engineering pipeline
- AI sales chatbot
- B2B customer portals for 7+ accounts
- Marketing automation
Technology
Shopify Plus, Sage ERP, Autoquotes API, Azure Data Factory, OpenAI, Claude, Power BI, Marketing Cloud
An AI sales assistant, built as a digital twin
Edge customers get equipment advice straight in the shop. An AI chatbot helps them find and buy the right industrial kitchen gear, built as a digital twin of an Edge sales person.
Trained on Edge internal data. Runs securely inside their own Azure stack, powered by OpenAI and Claude.
- Equipment advice and buying guidance in the webshop
- Digital twin of an Edge sales person
- Trained on internal product and sales data
- Secure in Edge own Azure stack
- OpenAI and Claude models under the hood
From the project
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