&C
From webshop to magazine. In one month.
&C’s site was built as a webshop, with the stories bolted on. Behind it ran a heavy, expensive system. We flipped it: stories first, shop second. New magazine design, 13,000 articles moved, editors publish on their own. Live in one month.
13K+
Articles moved
1
Month to launch
14+
Connected apps
The challenge
&C’s site was built as a webshop, with the stories bolted on. Behind it ran a heavy, expensive system. &C wanted to flip it: stories first, shop second. Success is no longer just sales, but readers who stay and subscribe.
Our approach
An entirely new design, built as a magazine. We moved 13,000 articles to a simple system where the editors publish on their own. The shop and subscriptions stayed connected.
Results
- A fast site that reads like a magazine
- Editors work independently
- Subscriptions come first, the shop supports
- 13,000 articles moved
- Live in one month
What we delivered
- New magazine design and headless frontend
- Simple CMS where editors publish themselves
- Migration of 13,000 articles
- Shop and subscriptions kept connected
- andc.tv platform launch
Technology
Storyblok, Shopify, Meilisearch, Next.js, Node.js, Spotler
From the project
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