Every ring its own IGI certificate, in Shopify

A jeweller with boutiques and an online store. Every ring comes with an IGI authenticity certificate that has a unique code.
Jeweller, boutiques and online storevondel.com

“We don't have to explain the technical side. Daniel gets what we mean from a few words, and a week later it's running.”

Sander, Retail Director, Vondel DiamondsVisit the site

Built with

  • Shopify
  • Shopify POS
  • Next.js
  • Google Cloud
  • IGI
  • GA4
  • Shopify
  • Shopify POS
  • Next.js
  • Google Cloud
  • IGI
  • GA4

By the numbers

SKUs cleaned up
12,000+
early
3 weeks
orders in week one
+10%

The problem

Every ring has a shape, carat, metal, size and engraving. Shopify allows three options per product. The IGI certificate had nowhere to go, so the codes ended up in the SKU field and stock stopped adding up. Agencies and tech firms all gave the same advice: move to another platform.

Product page with shape, metal, carat and ring size as options

What we did

Within a week we built a certificates app inside Shopify. At the till, staff scan the label, pick the variant and link the IGI certificate. The till shows which tray the certificate is in. We then cleaned up more than 12,000 SKUs and built a new storefront.

What it delivers

Live three weeks early, well before Black Friday. Customers see stock per boutique and choose an engraving in the cart. Four plugins are cancelled, €100 a month together. Orders in week one were 10% higher than the week before.

Choosing an engraving in the cart, with a live preview per font

Highlights

A certificate per ring

Each IGI code belongs to one physical ring and the right variant, separate from the SKU field.

Scan at the till

Scan the barcode, pick the variant, link the certificate. The till shows the tray the certificate is in.

12,000+ SKUs cleaned up

Shopify admin and the till now share one clean catalogue.

New storefront

A fast store with stock per boutique, engraving in the cart and new lifestyle photos made with AI.

More visuals

AI lifestyle photo: model wearing the Lisa Round in 18K yellow gold
vondel.com homepage: the first lab grown diamond boutique in the Netherlands
AI photo of the Lisa Round on a hand, made from the original packshot
Lisa ring product page on mobile, with the add-to-cart button always in view
Jewellery listing on vondel.com, with filters for shape, material and carat
Product page with stock per boutique
Second AI lifestyle photo: model wearing the Lisa Round in 18K yellow gold
Stock per boutique on mobile

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