Catering requests arrive complete, in Shopify

A family business in Amsterdam, running a deli with fresh sandwiches, meals and corporate catering for almost 40 years.
Deli and catering, Amsterdamsterkstaaltje.com

Built with

  • Shopify
  • Shopify B2B
  • Next.js
  • Google Cloud
  • Vercel
  • Sentry
  • Shopify
  • Shopify B2B
  • Next.js
  • Google Cloud
  • Vercel
  • Sentry

By the numbers

dishes online
28
business customers with their own menu
16
a month saved on Catermonkey
€246

The problem

Catering requests came in by e-mail. A phone number or the location was often missing. Every e-mail was printed as the order, and on Saturday the team built the weekly planning from that folder. The invoice was then made by hand from the printed order.

Sterk Staaltje catering page with the cargo bike that delivers orders

What we did

We built a dedicated order site on Shopify: a Next.js storefront and an app inside the Shopify admin. Customers choose the dish, filling and quantity, then delivery or pickup, the day and the serving style. Every order arrives as a draft order, so the team checks it first. Business customers log in with a code and order at their own prices from Shopify B2B.

Ordering focaccia: splitting the quantity over seven fillings and choosing whether it is cut

What it delivers

An order only goes through with a name, e-mail, phone number, delivery day and serving style. The team sees every request in Shopify and sends an invoice. Sterk Staaltje edits the menu, customer prices and site copy in Shopify. The code belongs to Sterk Staaltje.

Cart with delivery or pickup, delivery day and serving style

Highlights

Order per dish

Filling, cutting and quantity are picked in a panel next to the menu.

Delivery day and serving

In the cart the customer picks delivery or pickup, the day and platter or disposable.

A draft order first

Every order lands in Shopify as a draft order. Payment is on invoice.

Prices per customer

Business customers log in with a code and see their own menu and prices from Shopify B2B.

More visuals

The Sterk Staaltje deli in Amsterdam, with customers on the bench out front
The order menu on mobile, with filters per mealtime
Guest checkout: contact details, delivery address and payment on invoice
Order menu with 28 dishes, price and quantity on each line
Sterk Staaltje homepage, with the deli and the order menu

Which process costs your team the most time right now?

Describe it in one message. We calculate what it currently costs you in licences and manual work and tell you honestly whether custom software is worth it. Even if the answer is no.