A page per station
35 stations, from Sky Radio to Lokale Omroep Ameland, each with reach and how to use it.
35 stations, 12 provinces and the price up front
Radioreclame Nederland, set up by Michael Bartelet of Qmusic Limburg, advises small businesses on radio advertising with CMC Media.
Built with
By the numbers
- Live
- 3 weeks
- station pages
- 35
- second load time on desktop
- 0.6
The problem
Radioreclame.nl had to feel like an institution that has been around for thirty years. The audience is small and mid-sized businesses with budgets of €2,000 to €20,000. They often don't know what radio advertising costs, and the know-how and listening figures are spread out. The NMO figures change every month and had to be updated without a developer.
What we did
We built radioreclame.nl in Next.js, with Strapi as the CMS. Every station got its own page with reach and how to use it. On a map you pick a province and see its ten most listened-to stations. Visitors call Martijn or Tanja with one tap, or leave their number outside office hours. GA4 measures through a dedicated server-side GTM container on Google Cloud.
What it delivers
Radioreclame.nl went live on 2 July, ten weeks after the first version. It now has 35 station pages, 12 province pages and 13 articles. The prices are on the site, local from €150 a week. The homepage loads in 0.6 seconds on desktop. The team updates stations, prices and listening figures in Strapi. For online audio the site links to its sister site Digitalaudio.nl, which we also built.
Highlights
Listening figures per province
Click the map and you see the province's ten most listened-to stations, with market share and reach from NMO.
Prices per week
Neighbourhood €150, city €250, region €500 and the whole country €5,000. Spot production starts at €350.
Call an adviser directly
On mobile, Call Martijn and Call Tanja stay at the bottom of the screen. Outside office hours they become a callback request.
More visuals
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