Book a masterclass, pay in instalments

KURO Academy runs masterclasses for hairstylists in session styling, black hair and editorial work. It is the education arm of KURO, a salon in Rotterdam.
Education for hairstylistskuro-academy.com

Built with

  • Next.js
  • Strapi
  • Stripe
  • Vercel
  • Mailchimp
  • Google Calendar
  • Next.js
  • Strapi
  • Stripe
  • Vercel
  • Mailchimp
  • Google Calendar

By the numbers

Live
12 weeks
enrolments since August
16
masterclasses bookable online
6

The problem

The academy ran on a separate Wix site. Masterclasses sat there as products in an online shop. A course of over €2,300 could not be paid in parts, and KURO kept dates, discounts and the practical info for class day up to date by hand.

The Session Hairschool page with teaser, price and the button to book

What we did

We built kuro-academy.com on the same code as the salon site, with Strapi as the CMS. When KURO publishes a masterclass in Strapi, it appears in Stripe with its price automatically. Participants pick their tickets and pay in full or a deposit plus instalments by SEPA Direct Debit. After payment the enrolment is saved in Strapi and the confirmation and reminders go out on their own.

What it delivers

Since August, 16 enrolments have come in, two of them in instalments. KURO puts a new masterclass live without us, with price, dates and emails. Salons request on-site training through their own form, and anyone who wants a keynote books an intake straight into Bianca's calendar.

In-salon training page: KURO Academy trains the team in their own salon

Highlights

Strapi and Stripe connected

Publishing a masterclass in Strapi creates the product and price in Stripe automatically.

Instalments until class one

A deposit at booking, the rest in equal SEPA Direct Debit instalments until the first class day.

Group discount, no code

When a salon books more tickets, checkout applies the discount itself, for example 15% from three.

Emails before class day

Fourteen and two days before class, every participant gets the practical info on model, tools and parking.

More visuals

Payment step: pay in full or a deposit plus three SEPA Direct Debit instalments, with VAT per instalment
Masterclass overview with date, location and level per class
Checkout on mobile: two tickets, with the note 15% off from three tickets
Masterclass overview on mobile
KURO editorial photo: model in a field, in pink and white
Bianca van Zwieten keynote page, with buttons to book
KURO Academy homepage: masterclasses, in-salon training and keynote
Request form for in-salon training
Masterclass page on mobile

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