Numbers you can trust, from social to order
“When a measurement breaks, we see it the same week. That's why we trust our numbers again.”
Built with
By the numbers
- webshops and apps on one measurement plan
- 17
- automated checks a day
- 19
- customer journey from social to portal
- 1
The problem
FM's customers order through B2B portals and apps per brand. Earlier tracking was wrong. In our first check, 3 of the 17 properties sent no data, and at one brand purchases were missing their order number. Inside FM, people had come to believe the data was never right.
What we did
We went back to basics, with one measurement plan for every webshop and app. GA4 now runs server-side and GDPR-compliant, alongside client-side tracking and the Measurement Protocol. Everything lands in BigQuery, where 19 checks look for errors every morning. Laura sees the outcome on one page.
What it delivers
FM now follows a customer from a social post to the order on the portal. The team steers on new customers, returning customers and portal use. That works towards more customers ordering online themselves, so sales spends less time on the phone.
More visuals
Which process costs your team the most time right now?
Describe it in one message. We calculate what it currently costs you in licences and manual work and tell you honestly whether custom software is worth it. Even if the answer is no.