FleuraMetz and Hilverda de Boer, found in ChatGPT

A flower and plant wholesaler supplying florists, shops and supermarkets, with brands such as FleuraMetz, Hilverda de Boer and Verdel.
Flower and plant wholesalefmgroup.fm

“At first we didn't know whether ChatGPT knew us. Now we see every week which questions we're named for.”

Ashley Alleman, Marketing Manager, FM GroupVisit the site

Built with

  • Bad Popcorn
  • ChatGPT
  • Gemini
  • Claude
  • Copilot
  • JSON-LD
  • Bad Popcorn
  • ChatGPT
  • Gemini
  • Claude
  • Copilot
  • JSON-LD

By the numbers

buyer questions tracked daily
80
AI engines
7
brands in Bad Popcorn
3

The problem

Buyers increasingly ask ChatGPT. FM Group didn't know whether FleuraMetz and Hilverda de Boer showed up in those answers. Or whether a competitor did.

What we did

For each brand we set out which questions it should be named for, 80 in total. Bad Popcorn, our own platform, asks them every day in seven AI tools, including ChatGPT, Gemini, Claude and Copilot. On the sites we added FAQs, JSON-LD and schema markup so AI tools read the brands correctly.

FleuraMetz buyer questions with visibility per question

What it delivers

For every brand FM sees which questions it is named for, and which go to a competitor. That also shows what a change to the site does. The team works in Bad Popcorn itself.

FleuraMetz next to competitors in Bad Popcorn, with competitor names replaced

More visuals

Colourful bouquet with roses, dahlias and hydrangea
A large FM Group bouquet, held in front of a white wall
Bouquet of white feverfew held in a hand
Gerberas on trolleys in the FM Group distribution centre

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