One measurement layer for editorial and marketing
Media brand with editorial teams steering on reach and engagement.
“We finally talk about the same numbers, without comparing three exports first.”
By the numbers
- Live
- 6 weeks
- Saves
- 8 hours per week on reporting
The problem
Editorial and marketing had to discuss what content works, but relied on separate reports, exports and different definitions per channel.
What we did
We rolled out Attention Whales: one measurement layer tying reader behaviour to articles and sections, per brand and workspace. Shared definitions and dashboards inside &C’s existing systems.
What it delivers
The same numbers for editorial and marketing. Less manual work. A base to adjust content and campaigns faster.
Which process costs your team the most time right now?
Describe it in one message. We calculate what it currently costs you in licences and manual work and tell you honestly whether custom software is worth it. Even if the answer is no.