AI in the newsroom
AI suggests headlines and a caption per channel, and proofreads everything before it goes live.
From webshop to magazine. In one month.
A Dutch lifestyle brand that wanted to feel like a magazine again.
“The site feels like a magazine again, not a webshop with articles attached.”
Built with
By the numbers
- articles
- 13K+
- Live
- 1 month
- connected apps
- 14+
The problem
&C’s site was built as a webshop, with the stories bolted on. Behind it ran a heavy, expensive system. &C wanted to flip it: stories first, shop second. Success is no longer just sales, but readers who stay and subscribe.
What we did
An entirely new design, built as a magazine. We moved 13,000 articles to a simple system where the editors publish on their own. The shop and subscriptions stayed connected.
What it delivers
A fast site that reads like a magazine. The editors work independently. Subscriptions come first, the shop supports.
Highlights
CAST: article becomes post
Our own Storyblok app turns an article into an Instagram or Facebook post, live right away or scheduled.
PING: popups the team runs
Our own Storyblok app for popups per brand and advertiser, with numbers per campaign.
Everything connected
Subscription service, Shopify, Spotler and measurement in one stack. A new app or AI tool plugs in without rebuilding the site.
More visuals
Which process costs your team the most time right now?
Describe it in one message. We calculate what it currently costs you in licences and manual work and tell you honestly whether custom software is worth it. Even if the answer is no.